We’re all looking for business growth strategies, and marketing is usually where we look first because it can help us to bring in new customers and to make the most out of the ones that we already have.
The challenge is that it’s not always easy to create a marketing strategy plan that brings together the most effective strategies and helps your business to keep growing. And that’s where today’s article comes in.
Let’s take a look at the top six marketing strategies that you need to take advantage of.
1. Email marketing
A lot of marketers look down on email marketing as being something old-fashioned and no longer relevant, but that’s simply not true. Even though email marketing is arguably the oldest form of digital marketing available to us, it’s still effective. Roughly half of the world’s population uses email on a daily basis, and half of those buy something that they saw in a marketing email at least once per month. Your email list is also an owned asset that your company can take with it from one provider to another. Once you have a strong email list, creating an effective email campaign is the next step.
2. Search engine optimization
Search engine optimization is a no-brainer, and for several reasons. One of the best things about launching an SEO campaign is that as well as bringing in traffic to your website, you can target specific keywords that tap into buyer intent. In other words, if you run a local restaurant, you can target keywords like “best places to eat near [location]” because you know that anyone searching that is likely to become a customer. SEO also allows you to make the most out of the content that you’re already creating, pouring gasoline onto the fire that you’re building.
3. Social media marketing
Social media marketing can be thought of as a slower burn approach to marketing, because it takes time to build a community and to start seeing a return on investment (ROI). However, it’s also like pushing a snowball down a hill, and once it starts to gather momentum, it will deliver exponential results. That’s why it’s a good idea to carry out a continual social media marketing campaign alongside other marketing techniques like SEO and PPC.
Tip: If your starting fresh on social media right now, take advantage of TikTok and Youtube Shorts as these platforms are easier to build a following on.
4. PPC advertising
Pay per click (PPC) advertising is a form of advertising in which marketers place bids on specific keywords and if their bids are high enough, their adverts surface when people enter those terms into search engines. One of the biggest advantages to PPC advertising is that you’ll only be charged if and when someone clicks on your ad. You can also target people based upon their search intent. In other words, you can make sure that you’re only paying when people click and that you’re only advertising to people who are likely to buy. It’s important as a business owner to know how PPC works and how it can drive your business forward.
Finding a strong PPC partner is the key to making a PPC campaign work. Over the last few years, we’ve found some media buyers that are amazing at what they do. Funny part is other agencies that are well known are white labeling their work! So if you want to be connected, reach out and I can help.
5. Affiliate Marketing
Affiliate marketing is a type of marketing in which you empower people to sell your products and services on your behalf. This often includes providing them with a percentage of sales or using a points-based system to reward people so that they have an additional incentive to sell for you. A classic example of affiliate marketing is a book blogger or movie reviewer who links to the Amazon pages of everything they write about and receives a percentage of any sales that come from readers who go and buy those products.
6. Influence Marketing
Influencer marketing is the process of working with bloggers and social media influencers to get the word out about your products and services. The goal is to find people who are talking about your industry and to encourage them to write or talk about your company. Going back to that previous example of a book or movie reviewer, a publisher or movie producer might reach out to them and offer them a free product in exchange for them providing a review.
There are some great ways to use SaaS providers to run cost effective campaigns with influencers and in return you receive user generated content to go with your ad campaigns. If you’d like a recommendation for a great platform, reach out and let me know.
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What is the best marketing strategy?
This is one of those questions that doesn’t have an easy answer because what works for one company might not work for another. It can also be tricky to get the strategy just right, which is why it’s often worth hiring a marketing agency.
Still need help with your marketing? With over 300+ agencies vetted and a business consulting background. We’d be happy to help. Get in touch with us today to find out how we can help to match you up with the best marketing agency for you and your business.