3 reasons you should never outsource your marketing overseas As a business owner, you know finding the right marketing partners is difficult. Where do you find the best partners to work with? You likely have seen other businesses outsource their marketing overseas, using platforms like Upwork, freelancer, fiverr and others. You may have seen the …
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How to create an email marketing campaign Email marketing is one of the most powerful tools that digital marketers have on offer to them, allowing them to build an owned marketing resource that they can use to sell their products and services again and again. The stats and studies show us just how powerful email …
What is KPI reporting and how do I create a KPI report? KPI stands for Key Performance Indicator, and it’s a term that’s used all over the world and in all sorts of different disciplines. Even though we’re going to talk about marketing specifically, it can help to remember that the concept is so useful …
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How to tell whether your marketing campaign is effective John Wanamaker is reputed to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” But Wanamaker didn’t have access to the same tools as us, and one of the big advantages of today’s digital marketing industry …
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What makes a successful email marketing campaign? The power of email marketing If you’re looking to boost your profits, perhaps the easiest way to do that is to ramp up your email marketing. Building an email list is a fantastic way to create a valuable asset you have complete control over. Just think…you get a …
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16 Different type of marketing agencies you can find We all know that marketing is important if we hope to sell our products, but actually developing and implementing a marketing strategy isn’t always as easy as we might like to think. Even when we do have the expertise to do it in-house, there’s almost always …
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How much does a marketing campaign cost? Investing in marketing Marketing is the driving force behind any business. After all, there’s no point in having great products or services if you have no system for selling them. Acquiring new customers is a process that’s of fundamental importance to your success. So it’s no surprise that …
How to become a marketing consultant & earn a high income If you’re looking for a potentially lucrative career path, becoming a marketing consultant is a great option. As well as enjoying an interesting and rewarding role, you will also be on track to generate a substantial income. In this article, you’ll discover how to …
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Top 10 compelling reasons to hire a marketing agency ASAP Accelerate your success When running a business, there are many competing demands on your resources. Finding the budget required to hire a marketing agency may seem like a stretch—even an unnecessary extravagance. But the truth is, partnering with a good marketing agency is one of …
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How pay per click advertising works (& generates leads at scale) The fast way to generate website clicks Search engines such as Google and Bing have the potential to bring you perfect prospects. That’s because people actively searching for a product or service are ready to buy right now. These are not tire kickers or …
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