Top 10 Compelling Reasons to Hire a Marketing Agency ASAP

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When running a business, there are many competing demands on your resources. Finding the budget required to hire a marketing agency may seem like a stretch—even an unnecessary extravagance.

But the truth is, partnering with a good marketing agency is one of the most effective ways to grow your business. You can expect a return on investment that easily justifies the costs incurred.

In case you are still on the fence, here are the top ten reasons why you should hire a marketing agency as soon as possible.

1. Leverage a wealth of marketing expertise

When you hire a top marketing consultancy, you gain immediate access to professionals who are well-versed in the art and craft of marketing. Even if you have some marketing skills in-house, you will benefit significantly from working with seasoned experts who manage marketing campaigns all day, every day.

A typical agency will have employees with skills in specialized areas such as:

  • Ad campaign management
  • Content marketing
  • Search engine optimization
  • Social media marketing
  • Public relations
  • Influencer marketing

This breadth of knowledge and expertise will pay dividends in terms of effective marketing that gets results.

2. Free up internal resources

In a typical startup, the founders have to wear many hats. This can mean that marketing is handled by someone who is also trying to manage product development, finances, and much more.

This is clearly inefficient, with time spent on marketing taking time away from other critical activities. The result is nothing is done professionally, and standards suffer all around.

When you hire a marketing agency, this problem disappears. The agency takes on the challenge of promoting products, leaving your executive team free to focus on their core role.

3. Benefit from professional tools and technology

Marketing tools have come a long way in the last few years. The advent of Software as a Service (SaaS) has led to a plethora of great software products designed to assist in marketing.

However, these tools can be expensive. When you sign up for a number of software subscriptions, the recurring monthly cost can easily run into thousands of dollars. That’s a lot to absorb into your marketing budget.

When you work with a specialist agency, this is not a concern. The agency will typically have access to all the required tools, spreading the cost across multiple clients. As a result, you get access to the top-tech tools needed to get ahead without paying through the nose for the privilege.

4. Grow with paid advertising

The opportunities to promote your business with paid advertising have exploded in the 21st century. You can still advertise on traditional channels such as TV, radio, newspapers, and magazines. But the real growth has been in the world of online marketing.

Platforms such as Google and Facebook enable you to reach audiences of billions, targeting precisely the right people with laser-like precision. The possibilities are mind-boggling.

Trouble is, though, these platforms are complex as well as powerful. That’s why it makes sense to partner with an agency that understands how to make optimal use of every advertising platform.

5. Grow with organic marketing

While paid advertising campaigns are very effective, they are not the only way to reach people. Organic campaigns have a place, too. In this type of marketing, you aim to reach people without paying for advertising.

While ‘free marketing’ sounds appealing, it’s not as easy to run organic campaigns as you might think. Due to heavy competition and tight moderation on the big online platforms, special skills are required.

Once again, hiring a pro marketing agency pays dividends in this respect. A good agency will have specialists on hand who know how to run organic campaigns that produce excellent results.

6. Reduce Your cost per sale

Whichever approach you take to marketing, there will be a cost attached. If you’re not careful, the cost of making a sale can easily outweigh the profit you make on the purchase. It’s easy to burn through thousands of dollars in ad spend without making a cent in profit.

Thankfully, a good marketing agency can save you from this fate. Marketing professionals know how to optimize campaigns to maximize sales while reducing costs.

Even a modest increase in your margin per sale can have a massive impact on your bottom line. Do the math—multiply the numbers across your entire product line and imagine how fast your profits will grow.

Another common mistake is using an agency that only solves part of the problem. For example, a Pay-per-Click Ad agency might be great at managing PPC campaigns but have no skills in conversion rate optimization or email follow-ups. This results in a lot of money being left in the table.

A good agency will help you squeeze the most value from every dollar spent on marketing, increasing your overall return on ad spend.

7. Reach new markets

Many successful businesses find it hard to grow beyond a certain size. They get stuck in a rut, struggling to break out of their comfort zone.

A marketing agency can help to fix this problem, potentially introducing you to new:

  • Geographical regions
  • Marketing channels
  • Customer demographics
  • Ways of selling your products and services

You may find that your vision of what is possible expands considerably.

Working with an agency also helps you achieve consistency in your marketing. Some companies cut back on advertising when things are going well, thinking they are saving money. Then when business takes a downturn, they increase marketing spend to generate much-needed sales.

Wiser companies understand that marketing should be an ongoing process. Investing in marketing in the good times allows you to reinvest profits to grow the business. This produces a snowball effect that produces much greater revenue overall .

8. Get an external perspective

When you’re running a growing business, it’s sometimes hard to see the wood for the trees. You may have products with unrecognized potential going to waste.

Marketing consultants have the expertise to take a fresh look at your business and the opportunity for growth. You may find that a ‘so-so’ product can be a bestseller if it gets the proper marketing treatment.

A fresh pair of eyes is always an asset. In marketing, the external perspective can be worth a fortune.

9. Stay ahead of changes

The world of marketing moves at a breathtaking pace. New platforms, new technologies, new ideas…there’s so much to keep up with!

For the average business owner, it’s easy to become overwhelmed trying to keep up with everything. Fortunately, you don’t have to. Instead, let the marketing pros worry about staying on top of trends. That’s their job!

That way, you get the best of all the latest tech and innovations without the stress and the worry. You can relax while they take care of staying one step ahead.

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10. Scale your business

Every business owner dreams about scaling their business to the moon. And with a good marketing partner on board, the dream can become a reality. You have the potential to:

  • Greatly increase your reach
  • Sell through brand-new channels
  • Reduce your cost per sale
  • Increase your average order value
  • Leverage both paid and organic campaigns

Together, this all adds up to a real opportunity to grow your business at scale. You’ll discover that the sky’s the limit, allowing you to take your business to a whole new level.

How to hire the right marketing agency

Clearly, then, there are many advantages to hiring a marketing agency. It’s a no-brainer decision that could change the whole future trajectory of your business.

But how do you find the marketing agency that’s the perfect fit for you? That’s a good question—but as a professional marketing broker, I have an excellent answer. Contact me, and I can help you select the ideal partner. I’ve evaluated hundreds of marketing agencies and contractors so you don’t have to.

I’ll be happy to advise you and set you on course for success. Remember, you’re just one good decision away from launching your business into the stratosphere. So get in touch today to get the ball rolling!

Written By
Picture of Behdad Jamshidi
Behdad Jamshidi
Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 800+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
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