TikTok has grown into a phenomenon that’s too big for marketers to ignore. With over a billion users worldwide, it has enormous reach and a great deal of influence.
This social media powerhouse captures a lot of attention, too. Users spend up to 89 minutes a day using the app, with the average user logging in 19 times daily. No wonder TikTok has overtaken Google to become the world’s most visited web property.
The potential is clearly huge—but how do you capitalize on the opportunity? That’s where TikTok ad agencies come in.
The rise of the TikTok marketing agency
In theory, marketing on TikTok sounds quite simple. Just create a video on your phone and upload it to the platform. Easy, right?
That’s possible, but your results are likely to be disappointing. You will be competing against tens of thousands of TikTok creators who take their work on the platform seriously. Users are used to seeing high-quality, entertaining videos that encourage engagement. If your content falls short of the mark, they will simply swipe up to the next video.
That’s where TikTok ad agencies come in. They provide the specialist expertise needed to get your message across successfully. And with this particular platform, specialization is essential.
Some agencies specialize in TikTok ads for eCommerce, as this is the perfect app for product promotion. Others are happy to promote all kinds of products and services. Either way, they need a deep understanding of the platform.
TikTok itself tells businesses, “Don’t make ads. Make TikToks.” This is because companies fail if they simply repurpose existing video content. Video ads that work well on YouTube or Instagram are likely to bomb on TikTok. Instead, you need short, fast-paced, engaging videos that embrace the unique, quirky style of the platform.
Unless you have a large marketing department in-house, the most practical way to achieve this is to hire a good TikTok advertising agency.
What a TikTok creative agency can do for you
There are three main ways to reach your potential audience on TikTok:
- Organic marketing: creating TikToks and uploading them to the platform for free, hoping they become popular and go viral
- Paid advertising: buying placement on the app to guarantee a high level of exposure for a certain number of days
- Influencer marketing: asking prominent TikTok creators to promote your product in return for appropriate compensation
All three can work well, especially if you are working with a reputable agency. However, an even better approach is to combine all these methods to achieve maximum reach and impact.
Organic marketing on TikTok
If you are serious about getting organic reach on TikTok, you need lots of high-quality content. Fortunately, a growing number of agencies specialize in this sector.
Videos do not need to be long. TikTok says that one in four of the highest-performing videos falls into the 21 to 34 second sweet spot. However, production values need to be high, with each video designed to maximize engagement and sharing.
Even the best TikToks have a short shelf life. Users are always looking for the next video to give them the next dopamine hit. So for a platform that thrives on novelty, you need to produce a lot of content.
You can accomplish this by working with an agency that creates packages of content tailored to your needs. As an example, you might pay a creative agency $12,000 a month to develop new campaigns every two weeks. This investment could easily translate into hundreds of thousands of dollars in sales.
Paid advertising on TikTok
TikTok now offers a growing range of paid advertising formats, presenting new opportunities to reach your target audience.
This is definitely an option to consider as it can deliver a high return on investment. A study by MediaScience shows that TikTok ads drive strong brand recall and positive sentiment. Brands advertising on TikTok are more memorable and perceived more positively than brands on competitive platforms.
Of course, this is only true if the content is high quality. A good agency will help you get optimal results by:
- Testing extensively: split-testing the hook, voiceover, images, and messaging to find out what gets the most engagement
- Creating high-impact, no-nonsense videos: the most successful TikTok ads are typically 9-21 seconds in length
Building focused creative teams: ads are typically created by ‘pods’ of TikTok experts, including a media buyer, project manager, copywriter, and designer
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Influencer marketing on TikTok
TikTok has a huge community of creators who produce fantastic content. Many have followings that run into the millions (or even tens of millions), creating another channel for you to reach your target market.
Many influencers are open to creating content that features your product. Of course, your product needs to be of good quality, so the influencer can endorse it with confidence. Plus, you need to offer suitable payment to make the arrangement work.
The results of such campaigns can be stellar, but you need to get a lot of ducks in a row. That’s where a good agency can be extremely valuable. Influencer marketing experts will know which creators to contact, how much to pay, and how to make the deal work.
How to find the right TikTok ad agency for you
TikTok has catapulted to success by creating a unique platform distinctly different from every other social media site. Its rise to the top has been so rapid that many digital marketing agencies have been caught flat-footed.
So it’s a mistake to hire a social media agency that tacks on a TikTok service as an afterthought. This distinctive platform requires a distinctive approach.
If you’re scratching your head wondering where to find such an agency, I can help. As a marketing broker, I specialize in finding the right marketing professionals for each project. I can match you up with a TikTok ad agency that can genuinely deliver the goods.
TikTok is already dominating the social media scene, yet it’s just getting started. Launching a TikTok campaign now is like buying Google Ads when they were five cents a click…it’s a profitable window of opportunity that won’t be open for long!
So don’t miss out. Just get in touch, and I’ll help you get one step ahead in the lucrative world of TikTok marketing.