Developing and implementing a successful marketing campaign isn’t easy. In fact, if anyone tells you that they have a guaranteed solution, it’s best to run a mile, because what works for one company won’t work as well for another.
With that said, we’ve worked with enough agencies and on enough marketing campaigns by now that we’ve spotted eight of the most essential components that go into creating a successful marketing campaign.
And that’s exactly what we’re going to talk about today and so if you’re ready to dive on in, let’s go ahead and get started.
1. Established Goals
In today’s business world, a website is no longer an optional extra; it’s a business requirement. Prospective customers will expect you to have a professional website that showcases your offer and inspires confidence.
So it’s vital to build a quality online presence before launching other marketing campaigns. As well as looking good, your website should be fast-loading and mobile responsive. It must reflect your branding and present your products or services in the most favorable way possible.
2. Data-Driven Approach
Once your website is in place, you need a marketing funnel to convert as many visitors as possible into leads, then customers. It’s a big mistake to hope people will find their way to your products and purchase. You need to guide them through a well-designed funnel to optimize conversions.
The nature of your funnel will depend very much on your offer. But it may involve offering a lead magnet or webinar to induce people to engage further. Once they have joined your funnel, you can nurture the leads and turn them into customers.
Search engines like Google have the power to bring you a steady stream of quality leads. Better still, these are buyers actively searching for the products or services you offer. And you get these leads for free. What’s not to like?
So it makes sense to capitalize on the opportunity by investing in search engine optimization (SEO). A few simple tweaks to your website may be enough to bring you an unstoppable stream of quality leads.
4. The Right Channels
Creating and distributing content is another excellent way to attract interested prospects. Using blog posts, videos, reports, and other media, you can bring new people into your world and educate them on your solutions.
This kind of content can be used as link bait to help your SEO campaigns, generating links that help you rank in the search engines. It’s also perfect for sharing on social media and spreading the word on Facebook, Instagram, LinkedIn, TikTok, and other social platforms.
5. The Right Teams
Without a doubt, the fastest way to generate quality leads is to launch a pay-per-click (PPC) campaign. You can have a campaign live within hours, generating bottom-of-the-funnel leads from search engines such as Google, Bing, and Yahoo.
This type of advertising isn’t cheap, but it can deliver a high return on investment. You get to place your ads at the top of the search results, ensuring you get the lion’s share of clicks.
If you are selling high-value services or products, direct outreach can be very effective. With this strategy, you can contact potential customers using cold email or by reaching out on social media.
If you’re bootstrapping, you can do this work yourself, potentially generating business worth tens of thousands a month. Alternatively, you can hire a fully-trained appointment setter to do the work for you at a very low cost.
7. Multiple Partners
If you have a reasonable budget for marketing, running paid ads on social media is another excellent marketing choice. Platforms such as Facebook and Instagram allow you to target your core audience very specifically.
One advantage of social media advertising is the ability to start small and grow. You can launch campaigns with a spend of just $10 a day, then scale up as you dial in your campaigns.
8. A Budget
Another fantastic way to leverage the power of social media is to work with influencers. Today, thousands of online personalities have large followings across various platforms.
Start by shortlisting top influencers who are popular with your target audience. Then work out a deal where you compensate them for actively promoting your product. You gain not just from the exposure but also the endorsement of a social celebrity.
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Now that you know what makes a good marketing campaign, it’s time for you to get started with creating and implementing a campaign of your own. And that’s where we come in.
We partner with marketing agencies of all shapes and sizes and pride ourselves on our ability to match people up with the agencies that can help them with their strategic marketing planning. So if that sounds good and you’d like to find out more, don’t hesitate to get in touch!