American Hat Makers
Google Ads, CRO & Amazon Marketing for American Hat Makers
Project deliverables: Strategic partnerships, marketing audits, marketing strategy
Google Ads, CRO & Amazon Marketing
Who is American Hat Makers?
American Hat Makers has been in business for over 40 years providing top-quality, hand-crafted hats.
The challenge: To grow the business into the high eight figures
American Hat Makers had seemingly plateaued with the tools and agencies they had in place. The team was ready to see real growth in their distribution and bottom line, and they knew this required changing something, but they weren’t sure of their next step.
After trying for months on their own, they put a CMO (Chief Marketing Officer) and a new agency in place, and again, it didn’t work. American Hat Makers needed marketing leadership and partners who understood the e-comm landscape and how to excel within it.
This is where we came in.
We set them up with a fractional CMO who took over their google ads and provided Conversion Rate Optimization for their website. Then we added an established Amazon marketing agency with over 11 years of experience. Within weeks they saw an increase in sales and were already spending $3000 less per month on ads. This is only the start.
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