Why is social media important for business growth

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Behdad J.

Behdad J.

Marketing Broker and Business Consultant

Why is social media important for business growth?

Unless you’ve been living under a rock, you know that the days of advertising using a  website only, are long over. With the world quickly moving business online, we are  constantly challenged to pivot and adapt to the ever-changing platforms available to us. Social media has become one of the most important tools for businesses to connect  with their customers online.

It’s not only about promoting your business on social media, but also interacting and  engaging with your customers. This helps to create a loyal customer base who are more  likely to do business with you in the future. In fact, social media has been shown to be  2-3 times more effective than traditional advertising methods, such as print or television  ads.

Not only that, but social media can help you track how well your marketing campaigns  are performing. You can use this data to tweak your campaigns and make them more  effective. Additionally, social media can help you understand your customers better, so  you can create products and services that appeal to them.

1. Broader Audience Reach

Because there are so many social media platforms available that can be accessed by  users around the world, you have the potential to reach millions of customers without  ever leaving your city. Most social media platforms are free to use, which makes it a  user friendly option for all demographics.

Global facebook statistics of audience demographics
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new global-social-media-research/

2. Cost effective marketing

Because you can target specific demographics, social media marketing allows you to  save time and money on your marketing. Rather than wasting advertising dollars  exposing your brand to unlikely customers, you’re able to tailor your ads to the exact  audience you want, all while measuring the results, allowing you to make adjustments  accordingly.

3. Increased brand awareness

A strong social media presence can help increase brand awareness significantly. With a  consistent flow of high-quality content, you can make your brand top of mind for  customers when they’re ready to make a purchase. Additionally, social media can help  humanize your brand, making it more relatable to customers. When customers feel a  connection to your brand, they’re more likely to become loyal supporters. Social media  can be a powerful tool for driving traffic to your website and increasing conversions. By  sharing engaging content and using effective marketing tactics, you can see a  significant return on investment from your social media campaigns. 

4. Customer loyalty and retention

Happy customers are more likely to become loyal customers and even evangelists for  your brand! Social media provides the perfect platform for customers to connect with  your business on a personal level. Through engaging conversations and providing  valuable content, you can create customer loyalty that will keep them coming back for  more.

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5. SEO benefits

In addition to the marketing benefits already mentioned, social media can also help  improve your website’s SEO. When you link your website to your social media profiles  and optimize your profiles for search engines, you’re providing valuable backlinks that  can help improve your website’s search engine ranking.

6. Ability to educate your audience

Have a new product or service? Let your audience know by sharing interesting and  informative content about it. This keeps them up to date about what you’re offering, how  to use your products and keeps you at top of mind when your customers are browsing  online.

7. Engage customers

Stats show that the average time spent on social media daily is up to 147 minutes. This gives you a huge chunk of time to connect with your audience, find out what they love and what they really need. Platforms like Instagram and Facebook make interacting  easy through direct messages, comments and polls. TikTok allows you to create short  videos using catchy songs and audio clips that you can relate to your content. This kind  of content can quickly go viral, exposing your company to millions of new viewers.

Daily Time Spent on Social Media
https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/

8. Brand consistency and authenticity

Having your business available to access through your website and via several social  media platforms gives you the chance to show brand authenticity and consistency.  Having on-point branding that’s consistent across all platforms establishes your brand  making you easily recognizable on all platforms. This creates a cohesive brand identity,  further builds brand trust and makes your customers feel that they truly know you and  what you offer. Having transparency and open communication with your audience builds  brand trust and leaves your customers feeling heard—a huge factor that impacts buying  decisions.

9. Content options are endless

Every social media platform offers different ways to share your content, allowing you to  show off your creative side. From podcasts to live streams, hilarious reels and  informative videos, the options are truly endless. The best part? All of this content is  shareable, which translates to more free advertising. Create fun, informative or  heartwarming content that people want to share and watch your audience expand.

10. Improved customer service

Providing top-notch customer service is essential for any business. And with social  media, you can provide that service around the clock. Customers can easily reach out  to your company through social media platforms, whether it’s to ask a question, give  feedback or just compliment your work. This two-way communication allows you to build  better relationships with your customers and show that you care about their experience  with your brand.

11. Increased marketing opportunities

As social media continues to grow in popularity, more and more marketing opportunities  are arising. From sponsored posts to influencer campaigns, there are tons of creative  ways to get your brand in front of a larger audience. Keep an eye out for new  opportunities and jump on them as soon as you can!

Did you know: As of October 2021, there are over 4.55 billion active users on social media. (HubSpot) • TikTok boasts over 1 billion users worldwide (TikTok) • 54% of social browsers use social media to research products. (GlobalWebIndex) • Instagram has over 1.3 billion users worldwide daily and is in the top 5 social media platforms. (Statista)

12. Timing is essential

The beauty of social media is that you can post whenever you want (as long as it’s  within the platform’s guidelines, of course). However, that doesn’t mean that all posts  should be treated equally. Timing is essential for getting the most out of your social  media posts. Research what times of day work best for your audience and post during those hours to get the most engagement. 

Facebook global engagment numbers for social media
https://sproutsocial.com/insights/social-media-marketing-strategy/

13. It's free!

When it comes to social media marketing for business, the benefits are endless. By  using social media platforms like Facebook, Instagram and Twitter, you can connect  with a larger audience, build brand trust and credibility, and increase marketing  opportunities. Plus, social media is free to use!

Social media is a powerful tool for your business in every aspect. Creating a strong  social media presence can catapult your brand into the eyes of millions of potential  customers, while offering diverse methods of engagement. Keep these reasons in  mind as you continue to build your social media marketing strategy. 

Last but not least, one of the best reasons to use social media for your business is that  it’s free! All of the platforms mentioned offer free accounts, which makes it easy and  affordable to get your business online. So what are you waiting for? Start using social  media to grow your business today!

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