How to Build a High Performing Marketing Team

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Different Types of Marketing Teams that Power Your Success

In today’s competitive business world, you need a high-performance marketing team to achieve success. It’s the key to driving sales, enhancing brand visibility, and fostering lasting customer relationships. 

Having helped many companies worldwide build top-class marketing teams, I’ve learned a thing or two about what makes the best performers tick. So in this article, I’m sharing my expertise to help you build the right team fast.

1. The traditional marketing team

The traditional marketing team is the foundation of many organizations’ promotional efforts. This department typically consists of a marketing manager, marketing coordinator, graphic designer, and copywriter. 

Each member brings unique skills to the table. But the team works together to execute marketing campaigns that align with your company’s goals.

2. The digital marketing team

With the rapid rise of new technology, the digital marketing team has become a key component of marketing today. This team focuses on using digital channels such as social media, email, and search engines to reach out and engage with potential customers. Core roles in a digital marketing team include:

  • Digital Marketing Manager
  • Social Media Specialist
  • Content Creator
  • SEO Specialist
  • PPC Specialist

3. The growth marketing team

A growth marketing team is all about driving sustainable business growth by leveraging data-driven marketing strategies. These teams focus on optimizing the entire marketing funnel, from customer acquisition to retention. Your growth marketing team is likely to include these players:

  • Growth Marketer
  • Data Analyst
  • UX/UI Designer
  • Product Marketer

4. The content marketing team

Content marketing teams are responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to establish thought leadership, build brand awareness, and drive customer engagement. 

Your content marketing team may include experts such as:

  • Content Strategists
  • Content Writers
  • Editors
  • Video Producers
  • Graphic Designers

5. The public relations (PR) team

Public relations teams play a crucial role in managing a company’s reputation and maintaining positive relationships with the public, media, and stakeholders. A PR team is responsible for crafting messages, securing media coverage, and managing crisis communications. 

Key roles in a PR team encompass:

  • PR Manager
  • Media Relations Specialist
  • Copywriter
  • Social Media Coordinator

6. The event marketing team

Event marketing teams are responsible for planning, organizing, and executing events that promote a company’s products, services, or brand. These events can range from product launches to webinars and trade shows. You may need to hire:

  • Event Planners
  • Event Coordinators
  • Marketing Coordinators
  • Graphic Designers

7. The product marketing team

Product marketing teams focus on understanding the market, competition, and customers. Armed with these insights, they can develop effective product positioning and messaging. 

Individuals in this niche work closely with product development, sales, and customer success teams to ensure a seamless customer experience. 

Likely roles in a product marketing team include:

  • Product Marketing Manager
  • Product Marketer
  • Market Researcher
  • Copywriter

8. The affiliate marketing team

Affiliate marketing teams work with external partners to promote a company’s products or services in exchange for a commission. This team is responsible for identifying potential partners and building solid relationships. Affiliate managers will also track the performance of affiliate marketing campaigns. 

There are many roles to be fulfilled in affiliate marketing, such as:

  • Affiliate Manager
  • Marketing Coordinator
  • Partnership Development Specialist
  • Data Analyst

9. The influencer marketing team

Influencer marketing teams focus on collaborating with influencers and content creators to reach new audiences and boost brand awareness. This team identifies potential influencers, negotiates partnerships, and measures the success of influencer campaigns. 

There are many important members in this growing niche, such as:

  • Influencer Marketing Managers
  • Influencer Relations Specialists
  • Content Creators
  • Social media Coordinators

10. The customer marketing team

Customer marketing teams are dedicated to nurturing and retaining existing customers. They create targeted marketing campaigns, develop loyalty programs, and gather customer feedback to improve the overall customer experience. 

This team is likely to include professionals such as a:

  • Customer Marketing Manager
  • Customer Success Manager
  • Email Marketing Specialist
  • Content Creator

Building your high-performance marketing team

Now that you understand the different types of marketing teams, it’s time to start building your high-performance marketing team. Here are some key takeaways to keep in mind:

  • Assess your needs: Determine which types of marketing teams are most relevant to your business goals and industry.
  • Hire the right talent: Look for candidates with a proven track record, relevant experience, and strong communication skills.
  • Invest in training: Provide ongoing training and professional development opportunities to keep your team up-to-date with industry trends and best practices.
  • Foster collaboration: Encourage open communication and teamwork among team members to drive innovation and better results.
  • Set clear goals: Establish measurable goals and KPIs for each team to ensure accountability and track progress.
  • Monitor performance: Regularly review your marketing team’s performance and make adjustments as needed to optimize results.

Building a high-performance marketing team

Always remember, it’s not just about having the right people in place. You also need to cultivate a culture of collaboration, innovation, and growth. This is what will fuel your marketing efforts and keep you ahead of the competition. 

If you need help building the right team, then it’s time to get in touch. As a marketing broker, I specialize in helping growing companies get the right teams in place at the right time. 

Working in partnership, we can set you on track for rapid growth and accelerating profits. Let’s build your marketing arm together and see how fast your business can grow.

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Written By
Picture of Behdad Jamshidi
Behdad Jamshidi
Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 800+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
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