A good marketing analyst can bring the experience and expertise needed to get your marketing initiatives off the ground, whether assisting with data analytics, monitoring market trends, or evaluating current methods in place.
Finding a good marketing analyst may require meticulous planning, such as identifying the ideal candidate profile, creating an enticing job description, and conducting in-depth interviews.
What is a Marketing Analyst?
Marketing analysts are typically responsible for breaking down data into components that their company can easily understand and use for its marketing initiatives. Some focuses of a marketing analyst will be on increasing revenue and optimizing your current marketing campaigns using the data that’s been collected.
How Does Someone Become a Marketing Analyst?
Marketing analysts typically require a bachelor’s degree with a specialization in marketing or a closely related field that helps them grow the necessary skills for the role. Some firms and companies may require higher-level analyst positions to have a master’s degree.
Some popular courses for marketing analysts include:
- Consumer Behaviour
- International Marketing
- Marketing Analytics
- Marketing Strategy
What Skills Should a Marketing Analyst Have?
A good marketing analyst should have some mastery over marketing analytics and be able to think critically about how specific actions might impact the success of your business.
That being said, talented analysts can come from various backgrounds; for example, we’ve found analysts with engineering training and strong number skills who tend to take data-heavy approaches to their marketing.
We’ve put together some skills to consider when you begin searching for your marketing analyst:
Technical or Quantitative Skills to look for:
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing (SMM)
- Pay-per-click Advertising (PPC)
- Knowledge of your companies platforms, i.e. HubSpot, Moz, Salesforce
- Knowledge of excel
- Basic understanding of programming using R or Python
- Skilled with Google Analytics
Soft or Qualitative Skills to look for:
- Critical thinking skills
- Strong communication skills
- Creativity and diversity of thought
- Customer service skills
The skills and experience of the marketing analyst you hire may vary based on the needs of your business– making it crucial to sit down and create an ideal candidate profile before starting the recruitment or hiring process.
Types of Marketing Analysts
Marketing analysts can choose to specialize in different areas of marketing– making them a potentially attractive fit based on your business’s industry and needs. Here are three common types of marketing analysts:
- Digital Marketing Analyst: An analyst focusing more on digital channels and online marketing
- Product Marketing Analyst: An analyst specializing in product marketing and selling a company’s products
- Email Marketing Analyst: An analyst hyper-focused on email marketing and launching email marketing campaigns
- Social Media Marketing Analyst: An analyst focusing on growing an audience and increasing engagement across social media platforms
- Content Marketing Analyst: An analyst analyzing and optimizing content strategies, like blogs, articles, and multimedia content
- SEO Marketing Analyst: An analyst specializing in search engine optimization for improving website visibility and organic search rankings
- Marketing Data Analyst: An analyst responsible for measuring, analyzing, and interpreting market data, which is used to drive informed decision-making and optimize marketing strategies
By understanding the different types of marketing analysts, you will be better equipped to select the one most suited to your needs.
How To Hire a Marketing Analyst?
Hiring a marketing analyst doesn’t need to be challenging, but you may find it a fascinating process that will ultimately help grow your business! We’ve compiled a list of some tips and tricks to follow when hiring a marketing analyst for your business. Check them out here:
How to Write a Job Description?
After figuring out the necessary skills for your marketing analyst– you may want to create a job description to be posted across various job boards. Here are some of the things to include in your job description:
- Job title
- Summary of the position
- Responsibilities of the position
- Requirements to be considered
- Benefits, i.e. compensation, medical, and other perks of the job
Questions to Ask During an Interview
The interview phase of your hiring can provide an excellent opportunity to learn more about the candidate, their experiences, and how they may fit into your company. We’ve compiled a list of interview questions that may help to learn more about the candidate and how they would perform in the role:
- What are your thoughts and processes on using social media to advance a company’s marketing efforts? What social media metrics do you track and analyze?
- Can you describe a time that you used marketing to form a data-driven decision. What were the results? What was successful and what didn’t work out?
- What are some significant challenges facing marketers in terms of data analytics? How can you work to overcome these issues?
- How have you used marketing analytics in your previous roles to improve campaigns? What have you learned from these experiences?
- How do you ensure data accuracy and reliability in your marketing analytics? What are the steps you take to avoid bias or error when collecting data and analyzing it?
When interviewing a candidate, we recommend being prepared, empathetic and detail-oriented. You may even consider having the candidate perform a skill test to evaluate their capabilities when performing the tasks required for the job.
Skill-Based Test For a Marketing Analyst
Conducting skill-based tests during your interview process can be a great way to filter through candidates and find one who will excel in the role. A skill-based test may evaluate the candidate’s ability to use data in making marketing decisions or challenge them to think critically about how they would optimize a specific marketing channel.
Outsourcing Your Marketing Analyst
Recruitment can be challenging and sometimes even unnecessary. We recommend considering outsourcing to find talented and competent freelancers or contractors that can help with your business goals. At CJAM Marketing, we are consistently evaluating agencies and contractors to find the ones that are right for your business– book a call today to discuss your business goals and allow us to help find you the perfect fit.
How Much Does it Cost to Hire a Marketing Analyst?
The cost of hiring a marketing analyst will range based on the country or city you’re hiring within. For example, the average annual salary of a marketing analyst in the United States is approximately $59,380 but will vary based on the city and skill level. Alternatively, a contract marketing analyst may charge anywhere from $19 to $40 hourly per project. Some ongoing costs to consider when hiring a full-time marketing analyst may include the following:
- Employee salary
Why Do You Need a Marketing Analyst?
We’ve seen that many successful businesses rely heavily on their marketing analysts to help them make informed and data-driven decisions regarding their marketing initiatives.
It has quickly become a high-demand career as employers are actively seeking capable analysts to help grow their businesses and reach new clients.
What Does a Marketing Analyst Do?
Marketing analysts often play a crucial role in your business, making it pertinent to fill the position with a competent and hardworking individual. Here are some of the duties a marketing analyst may perform daily:
- Consistent monitoring and forecasting of market trends
- Measuring the effectiveness and success of your marketing strategies and programs
- Ideating methods of collecting data (ex: surveys, questionnaires, client interviews, etc.)
- Collecting data on competitors, clients, and partners
- Preparing reports to present to sales teams and clients
- Recommending campaign and website optimizations
- Track email campaign metrics
Signs You Should Hire a Marketing Analyst
Marketing analysts aren’t necessarily the first hire that your company should make– as they aren’t typically involved in creative or campaign ideation. Instead, their focus lies on figuring out what’s working and what isn’t.
To help, we’ve compiled a short list of some signs to look for that might suggest it’s time to hire an analyst for your company:
- You are not aware of how your customers are interacting with your ads
- Your data is confusing to understand and disorganized
- Your campaign performance changed, but you don’t know why
- You want to run marketing tests but lack the necessary skills to do it
- You’re having difficulty allocating your budget and deciding what channels should have increased spending
- You’re having difficulty planning for future campaign goals
- Your website is outdated
Hiring a marketing analyst is exciting as it proves your business is on a tremendous growth trajectory, making it essential to find the right person to help you succeed.
Find Your Perfect Marketing Analyst
If hiring a marketing analyst is the next important step for your company, look no further than CJAM Marketing to help you find the right partners for your business.
We have vetted over 625+ agencies and work with 80+ highly-qualified partners that are experts in their field– save time and money by booking a call today and start working with professionals that get results.
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