Practical Tips For Using AI for Social Media & Social Media Strategy

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AI has become a disruptive force, reshaping industries from retail and banking to e-commerce. The undeniable reality is that businesses face a binary choice – either adapt and grow with the AI wave or risk falling behind in its transformative wake. 

This article dives into AI’s impact on social media and strategies. Moreover, it serves as a guide, introducing tools designed to help businesses leverage artificial intelligence to stay ahead of the curve. 

How AI Can Help With Social Media & Strategy

We are in an era where an unprecedented volume of data is generated daily, and AI is a capable tool for managing it. This is represented in its many use cases, ranging from the creation of textual and visual content to social media monitoring, ad management, influencer research, and the execution of brand awareness campaigns. 

AI for Content Creation

Generative AI has become a game-changer for content creation, making producing vast amounts of quality content at scale easier and quicker. Here are just a few examples of how it can speed up the process:

  • Brainstorming ideas 
  • Enhancing existing content 
  • Creating content
  • Personalizing content

ChatGPT is an AI language model adept at comprehending natural language and generating responses that emulate human-like fluency. The tool is handy for brainstorming ideas and streamlining the writing process, making it a helpful resource for content creation. 

However, it’s crucial to acknowledge that while ChatGPT is a powerful aid, it does not substitute the expertise of human creators. Fact-checking and editing are essential steps to ensure accuracy and appropriateness when utilizing content generated by ChatGPT. 

ChatGPT is only one of the more famous examples of AI being used for content creation, but there are also AI-powered tools like DALL-E, Synthesia, or JasperAI. 

DALL-E, another tool from OpenAI, enables anyone to turn text into images. Creators or marketers need to imagine an idea and describe it in words, and they will receive real-life images within seconds. Like DALL-E, Synthesia uses text to create videos that can be used for your promotional activities. JasperAI is an alternative to ChatGPT and helps with writing and copywriting for your next email campaign.

Here is a quick list of some other tools you might consider using!

  • Writesonic: An AI-powered content creation tool that helps users generate marketing copy, blog posts, and other written content.
  • An AI writing assistant that can help create content for ads, blogs, emails, and more. 
  • Articoolo: An AI tool designed for creating short articles. 
  • An AI content creation platform that assists with creating SEO-friendly content.
  • Kuki Chatbot: Kuki is an AI chatbot that can be used to create interactive conversational content. 

You might also like: How to Create an Email Marketing Campaign

AI for Social Media Monitoring

AI can be an excellent companion for monitoring social media, enabling businesses to analyze and interpret vast amounts of data across platforms quickly. AI tools excel in tracking and interpreting social media trends, sentiments, and user interactions. It can be used to identify emerging topics and track brand mentions while providing real-time insights for informed decision-making. 

Platforms like Hootsuite, Sprout Social, and Keyhole are used by social media managers to improve monitoring with the use of AI. Here are some of the benefits to jumping on one of these platforms:

  • Brand Monitoring: AI enhances brand monitoring on social media by swiftly analyzing vast amounts of data, identifying brand mentions, and providing real-time insights into how a brand is perceived across platforms.
  • Sentiment Analysis: Utilizing AI for sentiment analysis enables businesses to automatically assess the sentiment behind social media mentions, helping them gauge public opinion and sentiment towards their brand, products, or campaigns.
  • Campaign Monitoring: AI-driven campaign monitoring ensures a comprehensive analysis of campaign performance, tracking key metrics and providing actionable insights to optimize strategies in real-time for more effective and impactful campaigns.
  • Automated Post Scheduling: AI facilitates automated post scheduling by analyzing historical data and user engagement patterns, determining the optimal times for posting content to maximize reach and engagement across different time zones and audiences.
  • Audience Analysis: With AI, audience analysis becomes more sophisticated, allowing businesses to segment and understand their audience based on demographics, behaviours, and preferences, leading to more personalized and targeted content strategies.
  • Influencer Recognition: AI plays a crucial role in influencer recognition by analyzing social media data to identify individuals with substantial reach, engagement, and influence, helping businesses discover and collaborate with influencers aligned with their brand and target audience.

You might like to read: Why You Should be Using ChatGPT to Improve Your Website Content

AI for Ad Management

While advertisers may not be able to sit back and entirely rely on machine learning, the benefits of incorporating AI into PPC advertising are undeniable and contribute to improved performance and productivity. 

A primary advantage is AI algorithms’ ability to deliver highly personalized and relevant ads to target audiences. By understanding user behaviour and motivations, AI can tailor campaigns at scale, a task nearly impossible to achieve manually. 

AI’s advanced targeting capabilities allow for identifying patterns and characteristics that define target segments through thorough data analysis. Additionally, AI streamlines various PPC processes, including keyword research, bid management, and ad scheduling, allowing advertisers to focus on strategy while reducing operational costs. 

Examples like Google Ads Smart Bidding, Adext AI, and Acquisio are only some of the many AI-powered tools on the market today. 

AI for Influencer Management

Within influencer marketing, AI assumes the importance of evaluating data and crafting content, specifically virtual influencers. Recent studies consistently highlight that the primary challenge for influencer marketing managers is identifying the right influencers to collaborate with. 

Fortunately, with tools like GRIN, Klear, and Upfluence, this task has become much easier. Here are a few reasons to consider using AI for influencer management:

  • Deep Search Capability: AI tools can conduct thorough searches, unveiling influencer brand affinities and assessing their overall activities to mitigate potential risks. 
  • Audience Data Analysis: Leveraging AI, marketers can analyze audience data to pinpoint influencers with the most engaged and relevant follower base. 
  • Success Prediction: AI’s predictive capabilities come into play by analyzing an influencer’s historical performance, audience engagement metrics, and other relevant factors. This predictive analysis aids marketers in anticipating the potential success of a campaign.
  • Fraud Detection: AI is a vigilant tool in detecting fraudulent activities, including fake accounts within an influencer’s following. 

You might also like: From Clicks to Conversions: How to Find the Best PPC Agency

AI Chatbots for Social Media

Chatbots, automated programs designed to engage with customers and respond to messages, have gained popularity across social media platforms. These AI-powered tools operate through website chat windows, SMS text, and messaging services on platforms like Facebook, Twitter, Instagram, and LinkedIn. 

Machine learning integration allows chatbots to tailor responses based on keywords and situations. Facebook chatbots, for instance, have proven effective for businesses by handling various tasks such as order placement, product recommendations, and customer guidance. Twitter chatbots enhance user experience by providing personalized engagements, while Instagram chatbots automate interactions like comments and likes to increase visibility. However, LinkedIn’s native chatbot features are more limited due to platform restrictions. 

Chatbots offer benefits such as improved access to information, building interest in new products, and creating a seamless cross-platform experience. They are cost-effective tools to engage users 24/7 and boost customer satisfaction, ultimately contributing to more positive online interaction.

Tips for Using AI Properly

When incorporating AI into your social media strategy, businesses should clearly define their goals and objectives, allowing AI tools to align with specific outcomes. Additionally, it’s important to regularly update and refine AI algorithms based on evolving social media trends and user behaviours.  

One cautionary tale is to balance automated processes and human interaction. While AI can streamline tasks, human oversight is necessary to address errors, provide a personal touch, and handle unexpected scenarios. It’s essential to think of AI tools as precisely that: tools. It’s not a replacement for humans but a device where a human’s role can be augmented and sped up. 

You might like to read: Scaling Up Your Business With The Ultimate Digital Marketing Team 

CJAM is Here to Help

At CJAM Marketing, we facilitate connections between business owners and social media experts, managers, and specialists who deeply understand the industry and the evolving landscape of social media marketing. Connect with professionals well-versed in these platforms and AI to strengthen your social media presence. 

Book your free consultation today and let CJAM be the bridge that links you with experienced social media professionals who can bring your brand’s online presence to the next level!

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Written By
Picture of Behdad Jamshidi
Behdad Jamshidi
Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 800+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
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