What is a marketing broker?
A marketing specialist that is able to talk to businesses and understand their goals and vision. Then they are able to connect those business with the right marketing professionals. They should have a background in business consulting and be able to explain concepts to their customers in a way they can understand. Below are 5 reasons why you should consider working with a marketing broker.
1. You benefit from their business and marketing expertise
Some common services marketing agencies offer are:
- Website design
- Pay per Click (PPC)
- Search Engine Optimization
- Content marketing
- Marketing Funnels
- Affiliate marketing
There are many different aspects of marketing that can take a lot of time to understand. As a marketing specialist, they can show you which aspects and techniques are most important to your business and which ones are not. Since marketing brokers work with multiple agencies and professionals, they can give you expert answers drawn from years of experience shared by their network. If you want to know more about what to look for when it comes to a marketing specialist check out this list.
For example, there are certain times hiring a content writer to do all the copy from scratch and other times where you should write the copy yourself and have it edited. It all depends on your business and the end results required.
2. They vet agencies and have already worked with them
There are millions of marketing agencies out there all saying they are “experts”. It takes time and money to weed out which ones live up to that reputation. Because marketing brokers have a broad understanding of marketing, they can ask these agencies questions you wouldn’t think of asking. These questions can be about the technology stack they use and how they approach SEO. As a marketing specialists, they will go through detailed reports of agencies’ current customers and ensure they are seeing results. They do a lot of hard pre-vetting work for you and introduce you to the best agencies for your needs.
3. They can mix and match agencies for your needs
One agency may not be the best at everything. Some agencies may have very strong skills in conversion-focused websites and others are market specialists in Search Engine Optimization. Through experience, the marketing broker is able to delegate parts of marketing projects to a combination of agencies. I do this for my own customers to ensure we have the right marketing specialists for the best outcome on their projects.
4. They understand the cost for the best outcome
A marketing broker understands how much things should cost. My customers will never be overcharged by marketing agencies. I work with customers to educate and explain the budgets required to get a certain result.
It all comes down to expectation setting and knowing what value you will receive for the price you pay. Here is a blog if you are interested about the cost of websites. If what you require is a website that takes over 200 hours and you pay $3000 dollars for it, it is likely many corners were cut.
5. They can help you create a roadmap
A business needs a long-term marketing plan. It is not enough to just do things in pieces — you will end up with a less than ideal result in the end. You always want to have a marketing plan and roadmap for your business so you know how things will progress. Typically, these plans include timelines for:
- Website development
- And more
SEO in itself will have its own timeline and plans. With a roadmap, you will understand how to get your products and services noticed and be able to develop metrics to track the progress. Roadmapping will also give you an idea of your marketing budget and spending over time.
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