Key Insights After Meeting Over 800+ Marketing Partners

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Key Insights After Meeting Over 800+ Marketing Partners

After vetting over 800 marketing agencies and partners as a marketing broker. I wanted to share 3 of my reflections in hopes that it can help both sides work better together.

If a business doesn’t understand these key things about agencies and the marketing space, then it’s going to be really hard to find strong partners to work with. As I’ve become an expert in this space by accident, every conversation, every customer I have helps me understand why it’s so hard to find marketing partners you can trust.

Let’s get into three things businesses and agencies should know when working with each other.

1. Most digital marketing agencies are figuring it out.

Marketing agencies like every other business have their own issues, when it comes to growth, positioning their services and making sure their customers are happy. The younger the agency, typically the more issues they have.

The agencies that have been around for longer, know their pricing, know their margins and know what’s more realistic when working with customers.

The younger agencies will typically take anything they can get and try to figure it out. Most of the time, they don’t.

But, there are some younger agencies that I call “in the pocket”, as in they do great work but yet don’t know their value. So you get them for a great price! These are very hard to find. Usually within a year, they figure out how to price themselves.

2. The gap between business and marketing

I realized this gap 5 years ago, and the deeper I go into it, the bigger the gap becomes. 95% of the time, there is such a divide between the business owner, or leadership team and their ability to understand marketing. This is one main reason why most businesses fail to scale. To truly do marketing well, it requires many things to work together from:

  • How you position your brand
  • How your funnel is built
  • How you structure your offer
  • Your digital assets and how they are used
  • Etc

And relying on one partner to do it all is the wrong way to think about it. It’s all about testing, iterating and improving until you can hit the flywheel and find things that work.

So you may start with a strategic marketing agency to get the branding foundations, brand messsaging and marketing strategy figured out and approved. From there you may hire growth marketing agencies to help with the other aspects of marketing from SEO, Google Ads, Influencer Marketing and etc. Each of these areas could have their own marketing agencies as well.

At CJAM we help connect businesses with the right marketing partners at the right time.

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3. 95% of marketing agencies and partners stick to what they know

Most agencies don’t know all aspects of marketing. They typically stay within what they know and offer solutions to them. It’s your responsibility as a business owner to identify what they are good at, not the other way around.

I.E If an agency does Paid ads and Email Marketing. They won’t know much about branding, SEO, Influencer marketing and etc. So you’ll only get a piece of the funnel figured out.

But as mentioned before everything needs to work together. This is one of the reasons why I started placing fractional CMOs in businesses to help bridge the gap. It’s worked wonders.

These are just some of the many insights we’ve learned from speaking to many different businesses and marketing partners over the last 5 years. Our goal is to help bridge the gap between business and marketing and allow for businesses to thrive in their marketing relationships. If you need help navigating the marketing landscape, don’t be afraid to reach out.

Written By
Picture of Behdad Jamshidi
Behdad Jamshidi
Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 800+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
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