The top 10 ways your business benefits from hiring a first-class marketing agency
The transformational power of marketing
If you have quality products or services to offer, that’s fantastic. You’ve laid a solid foundation for building a profitable business. But there’s another element that’s critical to your success.
Now you must reach out to your market and spread the word. Relying on the ‘build it and they will come’ philosophy simply won’t cut it. To leapfrog competitors, you need a marketing strategy that helps you stand out in a crowded market.
When done efficiently, great marketing transforms a good idea into a fantastic business. But if you’re flat-out busy just keeping your company running, how can you effectively promote your products or services?
Fortunately, there’s a simple answer to that question—hire a marketing agency.
Multiply your results
Working with a professional marketing consultancy is like pouring gasoline on a fire. It empowers you to take your current level of success and multiply it exponentially.
After all, hiring professionals always makes sense. If you needed a heart transplant, you wouldn’t risk your life by attempting the operation yourself. Yet many entrepreneurs roll the dice with the future of their business, hoping their home-grown marketing chops will suffice.
To see why that’s a mistake, you need only consider the many benefits of working with professionals.
Why hire a marketing agency?
If you’re still sitting on the fence, here are some compelling reasons for partnering with marketing professionals. Taking this approach means you can:
1. Focus on your core business
Running a growing company places many demands on your time. There’s always too much to do and too little time to do it. When an agency takes the marketing problem off your hands, you free up a great deal of valuable time.
That means you can give core business issues your full attention. Yet you still have the confidence of knowing your marketing is getting the critical attention it deserves.
2. Eliminate staffing headaches
Running marketing campaigns in-house means giving existing employees additional work or hiring new team members. In addition to the marketing tasks themselves, you have to worry about recruiting, onboarding, and staff management.
Hiring an agency eliminates that problem at a stroke. You get all the marketing pros you need at your disposal without having to manage them directly.
3. Gain marketing expertise
When you work with a marketing firm, you immediately benefit from a wealth of expertise. Your agency team will be working on multiple campaigns daily, learning from both successes and failures.
All this hands-on experience will then be used to help you get results faster. Instead of reinventing the wheel, you can take the shortcut to success.
4. Get fresh perspectives
Sometimes in business, it’s hard to see the wood for the trees. Having done things a certain way for years, you may miss real growth opportunities.
An external marketing expert can bring a new perspective, seeing things from a different point of view. This can mean using your budget more effectively, reaching a wider audience, or converting more prospects into buyers.
5. Leverage creativity
Your in-house team is undoubtedly great at running your business but may not have a creative bent. When you work with an agency, you get the chance to work directly with:
- Copywriters
- Designers
- Photographers
- Content creators
- Creative talent
In a highly-competitive business world, this creativity helps you cut through the noise and communicate your message clearly.
6. Deploy cutting-edge strategies
Digital marketing is a fast-moving sector that’s constantly innovating and evolving. To stay one step ahead, you must be at the forefront of these changes.
A good marketing firm will be at the forefront of marketing today. That means making the most of the latest SaaS software tools, media platforms, and advertising strategies.
7. Ensure accountability
There’s no way around it; marketing costs money. You need to be sure that campaigns deliver returns that justify your investment.
When your marketing is done in-house, that may be hard to measure. But digital agencies are accountable. They know they need to demonstrate their value by generating positive returns on the time, money, and effort invested.
8. Work with specialists
For an in-house team, keeping up with the many aspects of marketing today is a challenge. Inevitably, employees must be jacks of all trades and masters of none. That can lead to mediocre performance and missed opportunities.
On the other hand, an agency will have a range of skilled professionals on staff. Whatever skill is needed, a battle-hardened veteran will be available to deliver the goods.
9. Get access to resources
Another big problem for in-house teams is getting access to all the tools needed. Software subscriptions alone can soon add up to thousands of dollars a month, making the costs hard to justify.
But an agency can spread the cost across multiple clients, making it feasible to access a full complement of advanced tools. This means you benefit from all the latest technology without having to foot the bill yourself.
10. Grow faster
Working with a pro marketing team allows you to accelerate your growth, creating and executing campaigns faster than ever. This gives you the chance to scale to new heights of success.
If your goal is to grow your business, partnering with a digital agency is probably the fastest way to achieve that goal.
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The ultimate benefit of hiring a marketing agency
Clearly, then, there are many advantages to working with a good consultancy. However, they all add up to one compelling reason to take the agency route:
Return on Investment
You can expect a very positive ROI for every dollar invested in marketing through a professional agency. The industry rule of thumb is an ROI of 5:1, with a 10:1 ROI well within reach.
This makes partnering with an agency a no-brainer decision. So the only choice you have to make is, which one?
That’s a decision I’ll be happy to help you make.
Partner with the perfect agency
In my role as a marketing broker, I work with many of the world’s top digital agencies. Each has a specific set of marketing skills and expertise that makes them stand out as exceptional.
If you’d like to match up with a marketing agency that’s tailor-made for you, let’s talk. I’ll be happy to talk you through your options and guide you in the right direction.
If you’re not enjoying the benefits of hiring a marketing agency yet, you’re missing out. More importantly, you’re leaving cash on the table. It’s time to fix that issue and start laughing all the way to the bank.
