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It feels like everyone and anybody is looking at TikTok to build brand awareness and get customers. I’ve spent a lot of time looking for TikTok Agencies to add to my network and here is what I’ve learned.
Understand That Most Agencies Are Still Figuring It Out
I love working with a lot of my agencies because they are transparent with me. They let me know what is really going on and a lot of agencies are currently figuring TikTok out. It’s not a cheap platform to create content for and there is a couple ways to go about it. More on this later. Most of my agencies have customers who trust them to try new platforms with them and see what the results are like. Ah how I love good business relationships 🙂
As one of my agencies say, “Bee, no matter what platform it is, we are people who are talking to other people. That’s the basis of it and we just need to align with what people want to see.”
I think there is a lot of truth behind this. Find a partner you trust and test the platform with them.
TikTok Marketing Generally Takes Three Forms
I have yet to find any agency who does all three parts. Sure, I have agencies that can put it together. Or a combination of a few agencies to cover all parts, but if your looking for someone who has 2+ years experience in this and don’t cost 10k+ a month… good luck!
Depending on your business and what you are trying to achieve, will influence what way you go about TikTok. You may just focus on one or two aspects of this. For example, a small business can focus on getting influencers for their products and UGC content, rather than running their own ads or building the channel organically.
TikTok Organic Marketing
Few ways to approach this:
- Do the content yourself
- Find a TikTok agency that can get User Generated Content from influencers or people who use your product and then can video edit them to get you content
- Find agencies that create content for you on a monthly basis and combine that with an agency that will do the posting and management of the platform
- Note: Combination of two different types of agencies, cost is high 10k+ a month
TikTok influencer Marketing
TikTok has a huge community of creators who produce fantastic content. Many have followings that run into the millions (or even tens of millions), creating another channel for you to reach your target market.
Many influencers are open to creating content that features your product. Of course, your product needs to be of good quality, so the influencer can endorse it with confidence. Plus, you need to offer suitable payment to make the arrangement work.
The results of such campaigns can be stellar, but you need to get a lot of ducks in a row. That’s where a good agency can be extremely valuable. Influencer marketing experts will know which creators to contact, how much to pay, and how to make the deal work.
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TikTok Advertising
TikTok offers a growing range of paid advertising formats, presenting new opportunities to reach your target audience.
This is definitely an option to consider as it can deliver a high return on investment. A study by MediaScience shows that TikTok ads drive strong brand recall and positive sentiment. Brands advertising on TikTok are more memorable and perceived more positively than brands on competitive platforms.
Of course, this is only true if the content is high quality. A good agency will help you get optimal results by:
- Testing extensively: split-testing the hook, voiceover, images, and messaging to find out what gets the most engagement
- Creating high-impact, no-nonsense videos: the most successful TikTok ads are typically 9-21 seconds in length
Building focused creative teams: ads are typically created by ‘pods’ of TikTok experts, including a media buyer, project manager, copywriter, and designer
Find the Right TikTok Agency For Your Business
TikTok has catapulted to success by creating a unique platform distinctly different from every other social media site. Its rise to the top has been so rapid that many digital marketing agencies have been caught flat-footed. So it’s a mistake to hire a social media agency that tacks on a TikTok service as an afterthought. This distinctive platform requires a distinctive approach.
If you’re scratching your head wondering where to find such an agency, I can help. As a marketing broker, I specialize in finding the right marketing professionals for each project. I can match you up with a TikTok ad agency that can genuinely deliver the goods. So don’t miss out. Just get in touch, and I’ll help you get one step ahead in the lucrative world of TikTok marketing.
