Your Exit Starts Now —
Expert Exit Advisory Services for Agency Owners
We've worked with great companies
Prepare Your Business for a Life-Changing Exit - With Confidence and Clarity
The premium exit advisory program for successful agency and service-based business owners who want expert, hands-on guidance to increase their agency’s value and/or sell it in the next 2 years for the maximum price and ideal terms – without stress, delays, or bad-fit buyers.
Value Maximization
Exit Preparation
Transaction Guidance
Building a Business
There are no silver bullets. At Performance Faction, we help owners establish the critical processes and practices to grow a healthy and profitable business. Our process is designed to provide confidence in your actions that inspire a level of output you’ve never experienced before.
Total Performance Review
The first step in the journey to $5M. A comprehensive review of the business and then work directly with Russel on your customized $5M roadmap and accelerate solutions and opportunities identified within the business over the course of 6 months.
Total Performance Review
The first step in the journey to $5M. A comprehensive review of the business and then work directly with Russel on your customized $5M roadmap and accelerate solutions and opportunities identified within the business over the course of 6 months.
Total Performance Review
The first step in the journey to $5M. A comprehensive review of the business and then work directly with Russel on your customized $5M roadmap and accelerate solutions and opportunities identified within the business over the course of 6 months.
Total Performance Review
The first step in the journey to $5M. A comprehensive review of the business and then work directly with Russel on your customized $5M roadmap and accelerate solutions and opportunities identified within the business over the course of 6 months.
Services
At Optimus, you’re backed by a team with a rare blend of experience – as former corporate attorneys, business owners, successful sellers, and seasoned transaction advisors, we’ve sat on every side of the table, so we know what it takes to protect your interests and maximize your outcome. Unlike most advisors who drop in late or disappear early, we stay with you from start to finish – guiding strategy, defending value, and making sure you never face a critical moment alone.
Long-Term Value Growth
Ready-to-Sell Strategy
Case Studies
S!Y Communications
When Andrea Siy, owner of SIY Communications, was considering the complexities of selling her business, she knew she needed someone who could bring clarity, confidence, and experience to the process. She turned to Optimus Business Advisory, and its strategic guidance quickly became a trusted asset.
“I signed the paperwork this evening and it’s done!! Thank you for joining me on this journey. Or really leading me on it! I could NOT have even been close to doing this without you… and your guidance, support and expertise.”
Hypergen
“Dan has been an absolute pleasure and blast to work with. It would be an understatement to say he saved and helped grow our business multiple times… Bottom line is, he is a business owner himself who has already gone through his own exit so he has been through it all. Don’t make the biggest mistake of your life and not work with him.”
First Commercial Kitchen
Human Dimensions
A tech recruiting firm delivering top-notch talent to agencies. After becoming a PF member for only 6 months, revenue on target to double. Created a number of successful biz dev and scaling infrastructure to maximize owner’s time.
Lifeblue
Russel’s original founding agency. Startup from nothing to over $7M in revenue, 40 team members, and an eventual 8 figure sale. Registered B Corporation (https://www.bcorporation.net/en-us/) and Business Journal “Best Place to Work.”
Case Studies
Been there, done that. See the clients that are on their way to $5M.
ui/ux
Simply Design Group
SDG is a wordpress development agency specializing in small, brochure websites. After almost a decade of non-existent profits to $75K in profit and revenue doubled after the first year of becoming a PF member. Business break even is 100% supported by recurring revenue.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
ui/ux
Human Dimensions
SDG is a wordpress development agency specializing in small, brochure websites. After almost a decade of non-existent profits to $75K in profit and revenue doubled after the first year of becoming a PF member. Business break even is 100% supported by recurring revenue.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
ui/ux
Lifeblue
SDG is a wordpress development agency specializing in small, brochure websites. After almost a decade of non-existent profits to $75K in profit and revenue doubled after the first year of becoming a PF member. Business break even is 100% supported by recurring revenue.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
- Loram ipsum dolor sitamet, consectetur adipiscingelit.
CJAM Partner Offer:
The 5X Guarantee
This isn’t just a program – it’s guaranteed to ensure you maximize your exit when you fully implement all of the steps of our Ready-To-Sell Strategy.
You can expect at least a 5X return on your investment – in other words an additional 5X what you spend with us will be added to your exit price – and we’ll make sure you get it. No broker, consultant, or advisor will make this kind of commitment to your success.
Testimonials
What I can say for sure is that selling my business was one of the craziest events I have ever gone through, and now that I am through it, I appreciate even more the value of being prepared up front. That is where Dan comes in. There were very few surprises along the way that I wasn’t at least aware of, and most of them I was completely prepared for, thanks to him.
When we first started to consider selling our business, the process felt a bit overwhelming and we weren’t sure where to start. Working with Dan transformed this daunting process into a series of manageable steps. What sets Dan apart is his ability to demystify selling a business. He transformed what could have been an overwhelming experience into a structured journey with clear milestones. Thanks to his guidance, we were able to successfully sell our business despite some challenging hurdles.
Dan's experience and expertise have helped transform my business from a great idea with average outcomes to a highly profitable, well-oiled machine with clear benchmarks and goals. Many advisors do a few minutes of homework to prepare for meetings. I trust Dan because he does homework to prepare for every meeting (and does actual work to help me!). My company continues to grow, and Dan is helping to position it so an eventual exit is as profitable as possible.
Contact Us
Have a question? Ask anything you want!